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Planned obsolescence

This strategy of deliberately ensuring that the current version of a given product will become out of date or useless within a known time period. This proactive move guarantees that consumers will seek replacements in the future, thus bolstering demand.

Obsolescence can be achieved through introducing a superior replacement model, or by intentionally designing a product to cease proper function within a specific window. In either case, consumers will theoretically favor the next generational products over the old ones.


>In technology circles, the replacement cycle for smartphones has historically been two to three years, as their underlying components wear down.

>In the clothing space, nylon stockings are likely to snag, snare, or run, thereby demanding replacement on a regular basis.

>Computer hardware is also a candidate for planned obsolescence as it follows Moore’s law, which observes that the number of transistors able to fit on an integrated circuit double about every two years—and the cost of processing power halves every two years.

2 thoughts on “Planned obsolescence”

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