Clubhouse was founded in March 2020 by Paul Davison and Rohan Seth of Alpha Exploration Company, after many of their previous ideas failed to take off.This is an audio-only social network, which was available in Apple’s iOS platform for about a year. On 21, May, 2021, its release in Android phones has led to an explosion in the number of users.
What is it?
The exclusive invitation-only social networking app is a hybrid of conference calls, talkback radio and Houseparty. Users can listen in to conversations, interviews and discussions between interesting people on various topics – it is just like tuning in to a podcast but live and with an added layer of exclusivity.
Clubhouse is invite only. You can’t just download it off the app store and create an account. Much like a real-life country or yacht club, you have to be invited to join by an existing member. Real world elitism, but make it virtual.
When you join, you select topics of interest, like tech, books, business or health. The more information you give the app about your interests, the more conversation rooms and individuals the app will recommend you follow or join.
What is this conversation room?
The conversation room is just like a conference call, but with some people on the call talking, and most listening in. And, just like a phone call, once the conversation is over, the room is closed. Unlike Twitch – where live streamed videos stay on the platform for people to return to and watch – the live audio-chats had in conversation rooms disappear.
What is it’s worth?
In May 2020, it had just 1,500 users, and was worth USD100 million. But after Elon Musk hosted an audio-chat on Clubhouse with Robinhood CEO Vlad Tenev, the popularity of this app gained acceleration and as on 1 February, 2021, Clubhouse got 2 million users and is valued at USD 1 billion.
Clubhouse has been all the rage in tech circles, with big names like Bill Gates and Elon Musk using the drop-in audio chat to offer insights.
Finally Like any other apps, many security concerns were raised from various corners despite growing popularity and endorsements from all corners. Also, they have experimented novelty in their branding.. For example, the renowned visual artist, technologist and social activist Drue Kataoka has been selected as the newest icon for Clubhouse and for the next several weeks, Kataoka’s face will appear as the Clubhouse logo.